This Dyson ad argues that people should buy their vacuum, because they don’t clog or lose suction like other vacuums do. The target audience is people who are looking for a simple vacuum that doesn’t clog or lose suction. The goal of the advertisement is to get people to learn more about how their vacuum works by visiting their website. They also want to get people to buy their vacuum. They make their argument by appealing to the emotion of frustration. They do this by talking about how other vacuums clog and lose suction. Most people know how frustrating it is when a vacuum clogs, or when you roll over a dirty spot on the floor and nothing is sucked up. It’s a very frustrating feeling. Also, by using the simple word never, they give people a stronger confidence in their product. I am a graphic designer, and I think that the simplicity of the ad gives it credibility. I love how Dyson doesn’t need to use a lot of words to describe how awesome it’s vacuum is. It leaves the viewer intrigued, wanting to learn more. It is also logical, because a vacuum isn’t supposed to clog, so why should we buy one that does? And since we don’t know what vacuums clog, we know at least one that NEVER will. It is very effective, because it’s not so busy that it loses our attention, but it’s not so empty that we learn nothing from it. It is successful in making the audience feel frustrated for the times that their vacuum has clogged, and it makes them want to visit Dyson’s website to learn more about a vacuum that won’t do that. It captures the audience without giving them so much information that they don’t need to learn more.
No comments:
Post a Comment