Rhetorical Analysis - paper B source

I am choosing to do an entry in the USA Today paper called NHL fighting is back with a vengeance.    Their argument is what are the consequences of the way hockey is played on the increased fighting.  The way hockey is played is leading to increased fighting, because the way hockey is played is increasingly physical and demanding.  The audience is people who are against fighting in hockey because of its "violence" and lack of sportsmanship.  The goal of the argument is to make those types of people understand why fighting is up and that it's not unsportsmanlike and "violent".  They use mostly logos in their argument, explaining why there is fighting and why it has increased recently.  A big reason they used was that a team that recently won the Stanley Cup was a very physical team that hit hard and fought often, which motivates other teams to do the same.  Another reason for the increased fighting is how players respond to hard hits.  They are much more prone to fight now when a good clean hit is given then before.  They use a lot of research, like players quotes, statistics, and reasons for increased fighting.  I think this is an effective argument, because they have a very clean, soft tone, not accusing anyone of anything, but they get their point across effectively.