http://www.hulu.com/watch/52339/movie-trailers-knowing
The film trailer I chose to do is called Knowing. The argument is what are the consequences of seeing this movie on being entertained. Seeing this movie will entertain anyone who watches it, because seeing this movie will cause suspense and will captivate the audience. Whatever causes suspense and captivates the audience will entertain them. The audience is adult men who are looking for an entertaining movie, but they only want to see violence and sex. The goal is to get the target audience to feel like the movie is going to be entertaining enough for them, and for them to go. The argument is being made by using a lot of pathos. The trailer tries to intrigue us with an interesting plot. They start the preview by showing a loving father and his son. It tries to capture our attention by making us care about the main characters. It suddenly turns to those characters predicting the future and the disasters that will occur. Since we now care about the characters, we believe them even though nobody else does. Then it starts showing all of the disasters as they happen, and it turns from a loving movie to a suspenseful thriller movie. It makes us want to find out what happens to the characters that we’ve grown attached to. It ends with a boy saying “Are we gonna die?”, leaving us wanting to see the movie. I think they could have been a little more sufficient in showing disasters and establishing the plot a little better, but it’s also hard because they don’t want to give the whole movie away. I think the reasons are very typical and work well for this movie trailer. I think the ad was effective, because although it doesn’t have any sex in the preview, it looks like a very exciting movie without the usual violence. It does a great job in captivating our emotions and tying that into the suspenseful plot.
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